It is a process of effective visibility of a webpage in a search engines natural/organic search result.More frequently a webpage appears in a search results list and searchers can easily get desire information visiting from the earliest ordered lists.
So,SEO is for improving and promoting a website and a way to get number of visitors from search engines.
What is search engine:
most popular Search engines:Google,Yahoo,Bing,ASK,AOL search,Web Crawler,MyWebSearch, Infospace, contenco,info .
Why Does a website need SEO:
People choose search engine to get their required information and services thus web traffics are driven from search engines.Only search engines can provide targeted traffic.Now in digital world organizations success depends on search engine traffic.So,investing in SEO is now way of earning revenue for a website.
a)On-Page SEO and b) Off-page SEO
on-page optimization refers to factors that have an effect on your Web site or Web page listing in natural search results. These factors are controlled by you or by coding on your page. Examples of on-page optimization include actual HTML code, meta tags, keyword placement and keyword density.
Important HTML Tags for On page SEO:
Title Tag:it is very important tag for on page optimization.Put your important keywords first and then least.It puts under header tag.
Coding of Title tag:
<title>Most important,relevant and unique keywords should put here</title>avoid keywords stuffing and stop keywords in title tag.Meta tags:It describes a page summery.You can use best keyword research tools for your content more searchable by that keywords.
coding:<meta name=”description” content=”Page description related to the title&keywords .”>
<meta name=”keywords” content=”important related keywords separate with pipes .”>
<meta name=”language” content=”English”>
Heading tag (H1-H6) tags:H1>H2>H2>
heading tag is used to attract search engines robots and get response.It is recommended to use h1 and h2 tags.
code:<h1> this is a heading</h1>
Image Alt Tag: Alt tags are used for image ,video or audio or related search.use main keyword as your image name.
code:<alt=”keywords” title=”image title”>
Optimize Custom permalink: customize search preference.
Optimize internal linking: internal linking is more effective for on page optimization.The more you have internal linking the more chance for rankings.
Cautious: don’t build excessive internal links within same pages.